“We have known for a while that whilst the name of our charity is Alzheimer’s & Dementia Support Services, most people locally and who receive support from us knew us as ADSS. Our long name and it’s presentation didn’t do justice to the way people see our organisation and how people relate to us. For that reason, we thought it was time let everyone know we are ADSS! We not only wanted the new logo to look contemporary but also give a sense of how we make the people we support feel. We set about creating something that would help people recognise us and the brilliant work we do. We did this by consulting with the people we support, other people living with dementia and our staff. Our new brand shows that we will be there for people with dementia, and we will do that with a big amount of heart and compassion.”
We have introduced an additional colour to our branding and also developed a slogan that encapsulates the ethos of the charity; Facing Dementia Together. We want people affected by dementia to know that we are with them every step of the way.
We would like to take this opportunity to thank everyone involved in the consultation for their feedback.
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Contact Us
Alzheimer’s and Dementia is a registered charity in England and Wales (1173379). A company limited by guarantee and registered charity in England and Wales (10690071). Registered address: Safeharbour, Coldharbour Road, Northfleet, Kent DA11 8AE
