Social media is an increasingly effective strategy for charities that want to connect with supporters. A recent survey showed that UK charitable organisations have doubled their supporters on key social media channels in the past year. Yet, for many charities, the vastness of the social media landscape is too daunting to venture into - WE ARE NOT ONE OF THOSE CHARITIES!
We rely on public support and so need to find new ways to reach our supporters, potential donors and volunteers. Social media can be one of the most effective ways for charities to build supporters, boost donations, share success stories, network with like-minded organisations, encourage people to sign up to campaigns, recruit volunteers, or demonstrate the impact of their work.
Social media gives us the chance to make emotional connections and raise awareness. Text on a page can be great for getting information across, but images, videos and human reactions are what really bring the scope of our work to life. Potential volunteers are more likely to get involved if they can picture the people they will help.
Social media has the power to personalise our work. It will also personalise our supporters. Users of social media like to connect with their peers and be part of an online community. Maximise this by having those that support you tell their peers about how and why they do.
Please keep sharing our page between your friends and family, asking them to like the page and really raise awareness. The more people who follow us, the bigger impact we can make and the more successful our future fundraising campaigns will be.
Remember, 'Sharing is Caring'